Public Relations and Advertising Makes the World go Round

Public relations and advertising has been around for some time now but the digital age of importance is fairly new and is ever-changing. The goal of someone in public relations is to communicate a message to the audience while the goal of advertising is to try and promote sales of something. Both of these things require getting attention of the public and in today’s world the answer to that is by using technology and social media.

In today’s world of public relations, the focus needs to be directed towards the costumers. With everything being online today the main source to speak to the costumers is the media. According to an article on Forbes people are much more likely to skim what they are reading and to only catch some of the important words. They are much more likely to look at the graphics that go with it. The less the consumer has to read the more likely they are to read the whole thing and catch everything you want the consumer to read. You must have strong research strategies in public relations in order to be successful. The more you know the more you are able to rely and therefore benefit both the company and the consumers. In order to be successful in the world of public relations you must keep up to date with what the public wants. If you know what is popular with the people and then do your research on it, you will be able to accurately grab and keep their attention.

Advertising is nothing new but the ways of advertising are continually changing. One of the main changes of the past decade is the need for advertising to be online whether it’s through social media, news content or in videos. With ads being so popular on websites and other online media, people are finding new and creative ways to block and ignore them. As an advertiser you need to know how to grab the public attention in a creative way where they don’t feel like they are just seeing another annoying ad. Trends that resonate with me are definitely viral videos and product placement. I think it is very creative and clever to have a product in a video and make it in a way that the audience can laugh or it’s interesting and unique. That way it is placed in the audience’s brain without even realizing it. Also viral videos are a great advertising strategy because they are something that people want to share with others and it keeps getting spread around and it doesn’t cost the company any of their time, energy or money. The reason for this is because the consumers are doing all the work by sharing it with others. Product placement is also very smart because it is a very subtle yet effective way of advertising a product in a positive light. According to an online article, by using the trend of product placement, it allows for advertising a product to be very under the radar and has highly increased sales in many products over the years. The product placement can happen in movies, T.V. shows, or even by popular YouTubers who will wear a certain brand.

Public relations and advertising are very important for the producers and consumers but the ways of communicating and advertising are ever changing. Online and news media greatly impact the way the public is able view content and it’s very important that public relations and advertisers are able to keep up to date with all of it. They need to make sure they are able to keep the audience’s attention by being creative and keeping the communication going.