All About the Influence

Influencers are a huge part of social media now a days. There’s no denying it. Most likely if you have an Instagram or Twitter account you are probably following at least one influencer. Usually the type of influencers you follow either do something you are interested in or you look up to. I mean… it is in the name, they influence you most likely. The type of influencers that I follow are either makeup artists or are fashion bloggers.

I really enjoy fashion and makeup is super interesting to me as well so the influencers I follow mostly reflect what I am interested in. I follow the fashion bloggers because I look at them for inspiration. Usually they post cool new trends and sometimes cool fashion tips and hacks. I also find a lot of cool new fashion lines and clothing brands through them. I follow makeup artists because they inspire me so much with all of their talents. They are not only super interesting to me but they keep me entertained as well. I could look at makeup videos and images for hours at a time. I also am able to learn new ways of doing makeup by following the makeup artist influencers and new products that I might want get as well.

I would say influencers are based off of someone’s interest and whether you trust them or not is up to you. I’d say if an influencer post something and says a certain product is amazing that I might like, I will look more into that product and do research on it. It’s not that I don’t trust the influencer but they are just one person so your experience with something might not always be the same as someone else experience with it. Influencers are more likely to be looked at and trusted somewhat over any random person because they most likely have experience with whatever you are looking at and that’s why many people follow them. I would say I have started to follow influencers a lot more as I have gotten older from when I was younger. I think this is because social media influencers have become more and more of a popular thing.

I believe that influencers are effective on social media because they have a huge following most likely. This means that many people follow them for a reason and they have something that people like or want to see more of. Brands look to advertise their products though influencers because they know that many people will see what they post and it most likely will draw that specific crowd in that is following them. For example, most likely a beauty company that wants to sell a product of some sort will reach out to specifically a beauty social media influencer because they know the certain crowd that is following that influencer is more likely to buy the product.

Becoming an influencer has become an actual job for many people in today’s world and the industry continues to grow. Many people love following them from various things including myself. There are social media influencers for so many things. You can follow them for a review of a product, for entertainment purposes, tutorials, and so much more.